What a great turn out we had on the 11th! Many of our regular attendees plus lots of new folks showed up to listen to our guest speaker.
Janet Mclaughlin, art director for "Minnesota Bride" magazine and Tiger Oak Publications was kind enough to come and talk to us about submissions and advertising. Some of the topics covered were: what makes an effective ad, submission guidelines with MN Bride and general good practices when submitting for consideration.
In a nutshell, Janet explained that it is very helpful to include a contact sheet (9 or more up) of all the images you have included on your submission cd. Also, it's very important to edit your events to about 30 shots each. Entire wedding collections are just way too tedious to sift through and therefore will not be considered.
She also explained that because of the publishing deadlines, it is vital to be timely with submissions.
Here are some shots from the night
Areas that they are looking for photos to use are:
Real Weddings
Photos from Friends
Bon Voyage (last page of the magazine)
On the advertising side, we talked about elements of an effective ad. Janet believes that the easier it is for a bride to read your information, the better off you'll be. Even small ads, when designed well, can be very effective. Ads with too many images and verbage can look cluttered and unattractive.
As a group, we looked through and discussed a number of ads. It was interesting to hear everyone's views on what they liked and didn't like about each one. Lot's of good questions were asked and answered.
If you would like more information on advertising with MN Bride or get on the email list for submissions, please contact Dena Alspach at dena.alspach@tigeroak.com
Even though we didn't win the Pictage challenge for most increased attendance, it was a great meeting and so much fun to see some new faces! Jason and I truly believe that we can all gain so much from each other. Friendly competition is always the best kind!
Thank you to Janet for speaking and thanks to you all for coming. Hope to see you in April. Details to come...
Best,
Stacey
2 comments:
So I can't help but notice that the guys took over the sofa in my absence! :)
Don't get to comfy there!! :)
That's what happens when you skip meetings!! LOL
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