(Thought I'd sneak in and change this darn thing!)
I had the pleasure of attending this month's PUG.
Not the breed, Joe Dickey, the group...Pictage
Users Group! :)
Stacey and Jason Thon, Mpls. PUG leaders, invited
Joe Dickey of Generation Photography to pop in
and speak to the group about his ideas, his work,
his style and a little bit about his family.
He started with a slide show packed with stunning
images and then shared with us his philosophies and
his opportunities thus far in his career.
All this in front of a packed house!
This month the Minneapolis PUG was the largest to
date...tons of new faces and I might add, as a
former member, that it was awesome to see everyone
again...I may just hop on that Pictage Lite for a hundred
bucks a year how could you not, right? :)
Well, thanks for checking out the Minneapolis
PUG blog. Perhaps I'll hijack it again...soon.
Peace.
Friday, May 15, 2009
Wednesday, June 11, 2008
Actionize with Dave Johnson!
(I uploaded this to my blog from my phone while attending
our PUG, last night, and then pasted it here.)
actions and work flow.
It was so cool to see all the fresh faces last
night! Our group is growing and it's just
awesome! Thanks everyone for attending last
night, I hope you gained a ton of information
from Dave. He loves to help problem solve and
trouble shoot so when he gave out is phone
numbers last night that is his invitation to
have him come along side when you are in a jam.
Thank you so, so much Dave for taking the time
to share your time-saving ideas and worksheets.
Check back for the pdf link....
our PUG, last night, and then pasted it here.)
actions and work flow.
It was so cool to see all the fresh faces last
night! Our group is growing and it's just
awesome! Thanks everyone for attending last
night, I hope you gained a ton of information
from Dave. He loves to help problem solve and
trouble shoot so when he gave out is phone
numbers last night that is his invitation to
have him come along side when you are in a jam.
Thank you so, so much Dave for taking the time
to share your time-saving ideas and worksheets.
Check back for the pdf link....
Thursday, May 22, 2008
Friday, May 16, 2008
Meet Seth Godin.
This is a blog that we should subscribe to.
This is Seth Godin. I found him on Twitter and now
I check in everyday...VERY good marketing
advice...neat guy too!
Today I see that he writes about word of mouth.
Why it works and why it doesn't.
Here's what he wrote....
"Why word of mouth doesn't happen
Sometimes, what you do is done as well as it can be done. It's a service that people truly love, or a product they can't live without. You're doing everything right, but it's not remarkable, at least not in the sense of "worth making a remark about."
What's up with that?
Here's a smorgasbørd of reasons:
1. It's embarrassing to talk about. That's why VD screening, no matter how well done, rarely turns into a viral [ahem] success.
2. There's no easy way to bring it up. This is similar to number 1, but involves opportunity. It's easy to bring up, "hey, where'd you get that ring tone?" because the ring tone just interrupted everyone. It's a lot harder to bring up the fact that you just got a massage.
3. It might not feel cutting edge enough for your crowd. So, it's not the thing that's embarrassing, it's the fact they you just found out about it. Don't bring up your brand new Tivo with your friends from MIT. They'll sneer at you.
4. On a related front, it might feel too popular to profitably sneeze about. Sometimes bloggers hesitate to post on a popular source or topic because they worry they'll seem lazy.
5. You might like the exclusivity. If you have no trouble getting into a great restaurant or a wonderful club, perhaps you won't tell the masses because you're selfish...
6. You might want to keep worlds from colliding. Some kids, for example, like the idea of being the only kid from their school at the summer camp they go to. They get to have two personalities, be two people, keep things separate.
7. You might feel manipulated. Plenty of hip kids were happy to talk about Converse, but once big, bad Nike got involved, it felt different. Almost like they were being used.
8. You might worry about your taste. Recommending a wine really strongly takes guts, because maybe, just maybe, your friends will hate the wine and think you tasteless.
9. There are probably ten other big reasons, but they all lead to the same conclusions:
First, understand that people talk about you (or not talk about you) because of how it makes them feel, not how it makes you feel.
Second, if you're going to build a business around word of mouth, better not have these things working against you.
Third, if you do, it may be a smart strategy to work directly to overcome them. That probably means changing the fundamental DNA of your experience and the story you tell to your users. "If you like us, tell your friends," might feel like a fine start, but it's certainly not going to get you there.
What will change the game is actually changing the game. Changing the experience of talking about you so fundamentally that people will choose to do it.
Technorati Links • Save to del.icio.us (17 saves, tagged: marketing sethgodin branding) • Digg This! • Email this • Stumble It! (2 Reviews)
Posted by Seth Godin on May 16, 2008 | Permalink
This is Seth Godin. I found him on Twitter and now
I check in everyday...VERY good marketing
advice...neat guy too!
Today I see that he writes about word of mouth.
Why it works and why it doesn't.
Here's what he wrote....
"Why word of mouth doesn't happen
Sometimes, what you do is done as well as it can be done. It's a service that people truly love, or a product they can't live without. You're doing everything right, but it's not remarkable, at least not in the sense of "worth making a remark about."
What's up with that?
Here's a smorgasbørd of reasons:
1. It's embarrassing to talk about. That's why VD screening, no matter how well done, rarely turns into a viral [ahem] success.
2. There's no easy way to bring it up. This is similar to number 1, but involves opportunity. It's easy to bring up, "hey, where'd you get that ring tone?" because the ring tone just interrupted everyone. It's a lot harder to bring up the fact that you just got a massage.
3. It might not feel cutting edge enough for your crowd. So, it's not the thing that's embarrassing, it's the fact they you just found out about it. Don't bring up your brand new Tivo with your friends from MIT. They'll sneer at you.
4. On a related front, it might feel too popular to profitably sneeze about. Sometimes bloggers hesitate to post on a popular source or topic because they worry they'll seem lazy.
5. You might like the exclusivity. If you have no trouble getting into a great restaurant or a wonderful club, perhaps you won't tell the masses because you're selfish...
6. You might want to keep worlds from colliding. Some kids, for example, like the idea of being the only kid from their school at the summer camp they go to. They get to have two personalities, be two people, keep things separate.
7. You might feel manipulated. Plenty of hip kids were happy to talk about Converse, but once big, bad Nike got involved, it felt different. Almost like they were being used.
8. You might worry about your taste. Recommending a wine really strongly takes guts, because maybe, just maybe, your friends will hate the wine and think you tasteless.
9. There are probably ten other big reasons, but they all lead to the same conclusions:
First, understand that people talk about you (or not talk about you) because of how it makes them feel, not how it makes you feel.
Second, if you're going to build a business around word of mouth, better not have these things working against you.
Third, if you do, it may be a smart strategy to work directly to overcome them. That probably means changing the fundamental DNA of your experience and the story you tell to your users. "If you like us, tell your friends," might feel like a fine start, but it's certainly not going to get you there.
What will change the game is actually changing the game. Changing the experience of talking about you so fundamentally that people will choose to do it.
Technorati Links • Save to del.icio.us (17 saves, tagged: marketing sethgodin branding) • Digg This! • Email this • Stumble It! (2 Reviews)
Posted by Seth Godin on May 16, 2008 | Permalink
Thursday, May 15, 2008
NIKON
What's going on with the Ashton Kutcher
commercial for Nikon stating that
"anyone can be a photographer"????
Big news on the PPA site. Photographers
pulling ads from magazines....more to come.
WOW!!! Yea, like it's the camera! HA!
commercial for Nikon stating that
"anyone can be a photographer"????
Big news on the PPA site. Photographers
pulling ads from magazines....more to come.
WOW!!! Yea, like it's the camera! HA!
Wednesday, May 14, 2008
Do you TWITTER?
Recently, I began to "Twitter".
I like it. It fills that gap between
blog entries. Here is a really terrific
video by the BUI brothers on Twitter
that may convince you to start.
It's really perfect for those of you
that always tell me that you don't have
the time to blog....Here's the LINK
Sorry I missed the meeting last night.
I have all future dates on my calendar
now so I won't miss another one.
Enjoy this sunny Wednesday!
I like it. It fills that gap between
blog entries. Here is a really terrific
video by the BUI brothers on Twitter
that may convince you to start.
It's really perfect for those of you
that always tell me that you don't have
the time to blog....Here's the LINK
Sorry I missed the meeting last night.
I have all future dates on my calendar
now so I won't miss another one.
Enjoy this sunny Wednesday!
Sunday, May 04, 2008
Sandy (Sam) Puc'
I got the pleasure of working the NILMDTS
booth at Sam's "Bellies & Babies" tour
last night at the Airport Hilton.
I saved a seat for Jason Thone and Heather
Lombardo in the front row and never did I
look at my watch! You know what I mean...
when's this gonna be over...when's the next
break...I gotta get home....NONE of that.
I loved every minute.
Now this was strickly, Bellies & Babies
as the brochure states....
Sam shared from the business aspect & the
initial phone calls down to her marketing
materials, schedules and of course posing,
lighting and baby wrangling tips! :)
Great time and I even got a couple of shots
during the live shoot...no cameras were
allowed but, what the heck...
I really brought it along to get a shot
with Sam.
This gal gets up at 4:14 every morning,
She shoots 10 sessions a day, employs like
24 people and has 4 children of her own.
She is amazingly talented and shared everything.
Jason took great notes and I'm sure he can
share at our next meeting some of his thoughts
from the evening...Sorry Stacey couldn't make it.
booth at Sam's "Bellies & Babies" tour
last night at the Airport Hilton.
I saved a seat for Jason Thone and Heather
Lombardo in the front row and never did I
look at my watch! You know what I mean...
when's this gonna be over...when's the next
break...I gotta get home....NONE of that.
I loved every minute.
Now this was strickly, Bellies & Babies
as the brochure states....
Sam shared from the business aspect & the
initial phone calls down to her marketing
materials, schedules and of course posing,
lighting and baby wrangling tips! :)
Great time and I even got a couple of shots
during the live shoot...no cameras were
allowed but, what the heck...
I really brought it along to get a shot
with Sam.
This gal gets up at 4:14 every morning,
She shoots 10 sessions a day, employs like
24 people and has 4 children of her own.
She is amazingly talented and shared everything.
Jason took great notes and I'm sure he can
share at our next meeting some of his thoughts
from the evening...Sorry Stacey couldn't make it.
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